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Adorama To Celebrate Creative Storytelling Community With INSPIRE Event Series

May 10, 2018

Adorama To Celebrate Creative Storytelling Community With INSPIRE Event Series

 

Are you a visual storyteller or content creative looking for inspiration to improve your craft? In celebration of creative storytelling and the growing community of visual communicators, Adorama is set to bring the Adorama INSPIRE event series rolling from June 25 to July 1 in New York City. The brand new, week-long event will bring together some key personalities, game changers and innovators of the creative community, including Tamara Lackey, Mark Wallace, Gavin Hoey, Tracie Maglosky and many others.The Adorama INSPIRE event also combines a conference and a festival to pay homage to various aspects of the creative storytelling community while also offering over 30 technique-focused, specially curated workshops for attendees to choose from.

Visit www.adorama.com/g/inspire-photography-conference for the complete list of Adorama INSPIRE workshops.

See the press release below.

 

New Adorama INSPIRE Event Series Celebrates Creative Storytelling Community

Star content creators headline a week of designed-to-share experiences in Manhattan, exploring new techniques, ideas and hot topics in the industry, providing a launchpad for photo and video creatives to learn, share and network

New York, NY – May 1, 2018 – Adorama, the trusted source for market-leading photo, video, audio, imaging and electronics products and information, announced Adorama INSPIRE, a brand new, weeklong event filled with designed-to-share experiences for visual storytellers. A confluence of education, artistic expression and discussion, Adorama INSPIRE will take place June 25th through July 1st in and around New York City and features some of the creative community’s most heralded innovators, influencers and game-changers including Tamara Lackey, Mark Wallace, Gavin Hoey, Tracie Maglosky and many more.

Blending the educational benefits of a conference with the community engagement of a festival, Adorama INSPIRE offers the best of both worlds, giving artists a platform in which they can learn new techniques, share their experiences, and connect with the community,” states Lev Peker, Chief Marketing Officer, Adorama. “The incredible program lineup features extraordinary talent, comprehensive workshops and exciting events, culminating in an expo where attendees can interact with industry-leading brands like Canon, DJI, Intel, Nikon and Sony. The event will explore all genres of still and motion storytelling, engaging all skill levels and styles.

The weeklong conference-festival hybrid event, which pays homage to cinematography, photography, music making, and social influence, offers specially curated workshops focused on improving technical expertise, important industry discussions and artist-infused experiences such photo walks, flying drones, and community art galleries, many of which will be free to attend.

Fine Tune Your Craft
Spearheaded by some of the industry’s most influential artists and storytellers, Adorama INSPIRE attendees will have more than 30 technique-focused workshops to choose from. Designed for all skill levels, topics include aerial photo and video, studio lighting, astrophotography, portrait photography, travel and wedding photography, video production, livestreaming, social video, and much more. “No matter your niche, from fashion photography to vlogging, audio mixing to pro lighting, there is a place for you at INSPIRE. Everyday we will have a variety of workshops and panels led by engaging and knowledgeable speakers and moderators available to all attendees,” comments Danielle Lawler, senior manager, partnerships & events at Adorama.

A complete list of Adorama INSPIRE workshops can be found here: https://www.adorama.com/g/inspire-photography-conference.

Registration Officially Open for Select Adorama INSPIRE Events
Throughout the week, Adorama will offer a variety of experiential events, workshops and panel discussions for attendees looking to improve their photography and video skills, whether they’re aspiring professionals or hobbyists simply looking to improve their picture-taking abilities. Registration has officially opened for select events; stay tuned as more are announced. Events are RSVP-only and most are free to attend.

Creating A Library for At Risk Kids in Rwanda

April 26, 2018

I love to read. I always have. For me, reading has been an adventure and an education, a bridge to what matters, and a steadily reliable escape from what doesn’t. I spent a lot of time in libraries growing up. As a military family, we moved again and again and again. So my first best friend in every new city was actually my library card. Eventually, I’d find a human friend, but I was never able to get one of those just by filling out an application and showing proof of residence. (I tried. It was weird.)

Books got me through my childhood, my teen years, college, and my first real job. They mapped out how to plan a wedding, how to create a business, how to navigate a pregnancy, how to adopt, how to travel. Even how to become a photographer and start a non-profit. I sort of can’t imagine a life without books.

That is why our newest Beautiful Together project really strikes a chord with me. Because we are creating a library and a computer lab for kids in Rwanda who can significantly change their lives through access to books and technology. And hopefully, many of you will help to make this happen. We want to give this library to children who have a whole, big, shiny new life ahead of them. At least they certainly deserve to have that, given how roughly life started out for each and every one of them.

 

 

To this end, we are partnering with The Kefa Project. They work with children in Rwanda who have been orphaned, have parents in prison – or are, for a variety of circumstances, living completely on their own. The children they connect with have been living on the streets and not attending school. They are struggling with what it means to live day to day in the circumstances of extreme poverty. The Kefa Project has already worked tirelessly with hundreds of at-risk kids, introducing them to soccer and “whole life” skills and education. And for those boys that are most at risk, they have created The Kefa Academy, a safe place for them to live, play, study, and grow together.

 

 

Why do they need a new library and computer center? The majority of kids who are now living safely in the academy have already been out of school for years, which makes it hard for them to catch up with other kids. Every one of them is currently struggling with reading and writing. They have brought on a tutor to help with their education, but there is currently a lack of educational materials available to them.

The entire budget required to create a new library and computer center is $4,300.00. That total amount includes funds for a full library buildout, books, computers, shelving, tables, and seating. Even a couple coats of fresh paint, with inspiring quotes and photographs on the walls. The goal is to create a warm and inviting space for children to gather, explore, and learn.

Space has already been acquired for the new library and computer center:

Now we just need to fill it up!

Last, but certainly not least, the founders of Beautiful Together and The Kefa Project were brought together by Sue Brown, mother to Howell Brown III. Little Howell, affectionately nicknamed HB3, had a major impact on a significant number of people in his far too short of a life. That very much included the founders of these two non-profits. He was smart, funny, adorable, and deeply loved. Sue cared for him his entire life, but most especially his last five years, as difficult as it was on so many levels, as he fought cancer – and she helped him to live his big life.

Sue felt strongly that something good could come from these organizations partnering, and we are grateful for her introduction. We will be naming this new library and computer lab in Rwanda “The HB3 Library”, in honor of Little Howell – and Sue.

Please help to support, or share, this project!

Motivation: Getting That Shot

March 28, 2018

 
 
 

We all need some extra motivation at times.

I landed at Raleigh-Durham International Airport (RDU) late Saturday night just as a ton of giant snowflakes started falling. It was cold, I was tired, and I was juggling several heavy bags. I was already covered in wet snow that was starting to drip down the back of my neck. By the time I found my car, I immediately shoved all my bags in the back, jumped in to start the engine and waited for the heat to slowly kick in. Then I looked out of my window and saw this beautiful scene, so rare for spring in North Carolina. But the best vantage point was on the other side of the parking deck. And I was already in my car. And my ankles were cold and wet. There was an unfortunate gap between my boots and my jeans, and I wasn’t wearing socks. I hate that feeling. Almost as bad as fully stepping into a puddle at the beginning of a run.
I looked out the window and wrestled for another minute about whether I really wanted to go back out there, pull my camera and lens from the bag, guard my gear against the very wet snow, put in a memory card, confirm that it was clear, and then trek back out in the cold to get to the right spot to take this photo. It was also very dark, and I didn’t have a tripod. I wouldn’t have even bothered with it anyway. I had just finished a roughly 36-hour out and back to Baltimore, delivering a long presentation and live shoot, and that was on the heels of an incredibly full couple of weeks of shooting and prep work. It was all work I loved. But I was worn out.

I decided not to, started the engine, put the car in reverse, started backing up, barely glancing back at the lights that had initially caught my eye – and then stopped. I growled at that inner, pestering voice that I already knew would be haunting me the whole way home for missing out on such an unexpected moment of quiet beauty, and I pulled back into the spot. I got my gear together, crossed the parking deck, shot this photo, said out loud “There. Happy?” and then trudged back to the car, just as the snow turned into heavy rain. Not even a minute after I clicked the shutter. It was like the whole scene started collapsing as I walked away from it.

This was that shot, photographed with the Nikon D850 and 105mm 1.4 lens, handheld at >>ISO 10,000, wow, Nikon<<, 1/100 sec, f5.6.

(I’m so glad I made the effort.)

— with Delta.


WPPI 2018 and Adorama $500 Giveaway!

February 15, 2018

Join me (and about 12,000 photographers) at the Mandalay Bay Casino in Las Vegas for the upcoming WPPI Conference + Expo Feb 24-28, 2018. This link will get you a FREE WPPI Expo pass, w/live talks & demos & 15% off classes + photo walks.

ALSO! Win the opportunity to receive a $500 Gift Card to my favorite photography superstore, Adorama! All you have to do to enter to win is simply leave a comment here. With all the stress and anxiety out in the world today, share how photography, filmmaking, or your artful pursuits make a positive difference in your life.

Your comment could be as short as a few words or as long as you’d like. At the end of this week, we will choose one lucky winner to receive a $500 gift card to Adorama to spend as you like to help expand on that creative joy of yours!

Adorama will also be at the WPPI Convention & Expo, too, since it’s a major industry event for photographers and filmmakers specializing in the creative and business aspects of wedding and portrait photography and filmmaking. Check in with them for some serious show specials. 

Child Portrait by Tamara Lackey

Start To Finish: How To Master An Entire Portrait Session! Preparing for, Shooting, and Delivering a Photography Session That Sells

My platform class at the WPPI Conference is on Wednesday morning, February 28th, from 8:30-10am. In this brand new program, I’ll boil down a good deal of what I’ve compiled from 15 years of shooting (and consistently selling) portrait sessions. I’ll take you through every stage of a typical photography session, from start to finish, using behind-the-scenes videos and on-the-job illustrations. I’ll also share what to definitely know—and what to completely ignore— when it comes to maximizing the experience for you and your client!

Thank you to Adorama, Nations Photo Lab, Imagely and Nikon for sponsoring this program!

(You can also check out The Portrait Shoot Playbook, my completely downloadable start-t0-finish, 250+ page book that steps through everything you need to know to prepare for, shooting and deliver a portrait session! AND if you want more hands-on instruction, my next 3-day Portrait Photographer’s workshop is May 19th-21th. You can see more about it here.)

 

 WPPI Fun Run benefiting Beautiful TogetherI will be at multiple places through the WPPI Conference this year! On Monday, February 26th, from 1pm – 3pm, I will be at the Nations Photo Lab booth, helping to spread the love with fun giveaways and conducting some pretty fun on-the-spot interviews with those at the expo. Come on by to check it all out!

On Tuesday the 27th, at 7am, I will be hosting – and running! – the WPPI Conference Fun Run to benefit Beautiful Together (You can register here). All proceeds will go towards Beautiful Together’s orphan care work, supporting children waiting for families.

 

 

 

 

Also on Wednesday, from 12:30 PST/3:30pm EST, I will be speaking at the beautiful Nikon Theater booth, giving a presentation on How to Photograph (and Sell) the Work You Love. A subject – and life experience – very near and dear to my heart!

You can also watch this talk anywhere in the world, via their LiveStream! Just tune in here.

WPPI 2018 Nikon Stage Speakers

And, finally, be sure to check out the always-entertaining WPPI Awards Show on Wednesday evening from 6-9pm, as I co-host the program along with my good friend and fellow Nikon Ambassador Jerry Ghionis for the third year in a row!

 

 

 

 

 

 

 

 

 

And after the show, the WPPI Conference is done!

BUT you can win your Adorama $500 gift card before it even begins – just leave a comment below. We will pick a winner before the end of the week : )

 

Erik Valind, Part 2: Creating a Library for Etsy Studio

January 30, 2018

Building an Etsy Studio library

Need ideas about product photography? Check out this video. Erik Valind gives examples of how he created a full-service commercial photography project for Etsy Studio. He created a full digital image library to inspire creatives to be, well, creative. Erik said he used stylized still photography, stop-motion videos, web tutorials, and more.  Watch this interview with Erik Valind and Tamara Lackey for the reDefine Show on AdoramaTV and then check out Erik’s work on Etsy Studio via https://www.etsystudio.com/.

reDefine Show with Erik Valind: How to Succeed in Commercial Photography

January 30, 2018

Join Tamara on the reDefine Show as she speaks with commercial photographer Erik Valind about how he achieved success in commercial photography.

Erik started out pursuing a business degree and doing photography on the side to get a good basis for business. He photographed all different types of things including his friends surfing and subjects he was very familiar with, which gave him an edge to know when the best shots were about to happen. After photographing a wide variety of subjects and events, he began to narrow down his favorite type of photography, which was commercial photography with an active fitness component.

 

 

 

 

 

 

 

 

Erik talks about how photographing what you love will shine through with the work you do. And being familiar with and having an understanding of your subject will help the flow of the shoot and produce better photographs.

In the interview, Erik also goes over how his sales training helped him understand the value of persistence in reaching out to potential clients. Posting your work everywhere and being persistent with reaching out to companies and clients is the key to getting your work seen and being remembered by clients for future projects.

Check out Part 1 of the interview for more details on how Erik Valind found his photography niche and started building his business-

In Part 2 of Tamara Lackey’s interview with Erik Valind, he gives a detailed example of a full-service commercial photography project. He describes how he created a full digital image library for Etsy Studio, including stop motion video.

Check out more about his Etsy Studio commercial photography project and more ways to learn from Erik Valind in Part 2 below!

 
 

reDefine Show Interview with Photographer Brian Matiash

January 26, 2018

On this episode of reDefine Show, I interview my friend, photographer Brian Matiash – educator, image maker and industry influencer – and he shares how he saved his creative soul by leaving corporate marketing.

Gaining experience from his time at Google, Sony, and Wacom, where part of his role was to study creatives and social media, Brian shares some intriguing observations in the interview. After working for other companies for years, and being nervous to leave as they provided a sort of safety net, he decided to go off on his own to reach his full creative potential. In order to do so, he and his wife had to make some tough decisions around finances, including what moving from the lovely Portland, Oregon to a place with a lower cost of living – like Nebraska – might mean for them while growing their businesses. 

 

 

 

 

 

 

Brian also has some amazing advice for all images makers on how to separate yourself from the creative pack. He believes that telling your story about an image – what it took to get the image, what were the challenges and what were the exciting parts – will set you apart from the pack. In his words, “differentiation is success”. Interestingly, he would much rather be remembered by his stories about his images than by the images alone.

For more detail and to learn the things Brian Matiash suggests new photographers skip over – namely refining your focus on photography subjects and style, and focusing on intent – check out the full interview now, live on Adorama TV!

 

 

The 2018 Photo Summit

January 15, 2018

The 2018 Photo Summit is a completely free digital event that you can watch from your computer or phone, with 35+ successful photographers showing exactly how they built their businesses.

Whether you’re just starting out or already have a thriving business, there’s a ton to watch and learn. Each day, you can watch 5-6 talks – 100% Free – that will equip you with a variety of specific and proven ways to improve your photography and attract more clients (regardless of whether you do wedding, portrait, wildlife, or even underwater photography).

I will go over the 6 types of personalities and how to deal with each as well as my go-to lighting setups. Other photographers include Jerry Ghionis, Zach & Jody Gray, Vanessa Joy, Matthew Jordan-Smith, Pye Jirsa, and so many others. The lineup is amazing! 

The event will run January 20th-26th. Make sure you register for free today, as the event starts soon!

Here are just a few things you’ll learn during this event…

 

  • Why Your Current Pricing is Sabotaging Your Business
  • Instagram – Best 2018 Strategies for Photographers
  • Lightroom Tips That Will Make Any Photograph 300% Better
  • Social Media – Get Great Results Without Wasting Your Time
  • Capturing the Authentic Moment for People and Places
  • Making Money from Stock Photography – at Home or While Traveling
  • Awards – How to Quickly Win Awards for Prestige and Social Proof
  • SEO – What You MUST Be Doing in 2018 and Beyond (it’s not blogging)
  • Lighting Essentials for Every Situation – From Wildlife to Headshots
  • Building a Successful Brand that Attracts Clients You’ve Never Met
  • Ranking #1 in Google for Terms that Actually Make You Money
  • 
Brilliant Posing Tips – From Babies to Brides
  • Words and Phrases to Quickly Turn Potential Clients into Real Clients
  • 
How to Get Clients to Pay More Without Selling
  • 
When to Buy Used Equipment – Better & Cheaper
  • Networking – Spend Less Time and Connect With Better Leads
  • Turning Clients Into Raving Fans Who Refer Other Clients
  • 
Finding Your “Voice” and Getting Featured in International Magazines

Make sure you register today, as the event starts very soon, on January 20th, and lasts for just 7 days.

 

CES in Las Vegas

January 8, 2018

I’m excited to speak at the giant 2018 CES Consumer Electronics Show in Las Vegas this week for Nikon! I’m fortunate to be sharing the stage with a number of amazing presenters – including NASA Astronaut Scott Kelly (author of Endurance, A Year in Space, A Lifetime of Discovery).

I’ll be speaking a couple of times on art & activism, photography AND I’ll doing a live shoot on stage. At no time will I be floating in space, though. Although, since this huge show is in Vegas, I don’t actually know that for sure yet. All talks will be live streamed, beginning January 9th, so check out this link for more info: http://www.nikonevents.com/us/live

My first talk, Beautiful Together: The Power of Photography to Affect Real Change, will be Tuesday, January 9th at 4:15pm PST/7:15pm EST. My second talk, The Joy, Magic, and Challenges of Photographing Children, will be Wednesday, January 10th at 2:30pm PST/5:30pm EST. I hope you can join us live! And don’t miss Captain Scott Kelly’s keynote, A Year in Space, on Tuesday, January 9th at 12:30pm PST/3:30pm EST.

Orphan Prevention Care Center Update

January 3, 2018

I’d love to share the latest updates from our Beautiful Together Orphan Prevention Care Center in Addis Ababa, Ethiopia, where we are working to keep impoverished families together by protecting children & empowering women through education, vocational training, and community support.

Four months into program kickoff: As their children are now being well cared for, the women in our program are attending this vocational training center three times a week and will be doing so for 11 months. At the end of this vocational program, they’ll receive certification, recognized by the government. This will help them to get a job at a restaurant, hotel, expat community, guest home, etc. Prior to this, these same women had few other options available to them other than begging on the streets, with their children, or doing (literally) backbreaking work, like carrying heavy bundles of sticks on their back for miles every day, which many do for years and years (a painfully common sight in Ethiopia – see more here: http://voicesofafrica.co.za/fuelwood-carriers-addis-ababa)

For the first few weeks, this program focuses on personal hygiene, helping these women to see the need to care for themselves and to present themselves well. Then they begin to learn about handling food and how the different kitchen items and tools are used. Next they begin the hands-on portion of learning how to prepare food. These images were taken the first time they learned to prepare a meal, starting with a fresh salad. Thank you to Rocio, Meserat and Matthew for shooting these for our program updates.

 

If you are not familiar with this program that we kicked off two months ago, you can read more about exactly what we are doing with this project: https://www.beautifultogether.org/project/orphan-care-center

Through our Beautiful Together Gallery Exhibit (graciously hosted by Adorama and supported by Nations Photo Lab), we raised enough to fund startup costs AND the first six months of this program. We will continue to raise more funds to keep going for the rest of the year, while we also work to enable this program to become self-sustainable over time.

Part of funds will come from the 10% of our Coco Bean Coffee Shop & Cafe proceeds, part will come from sales from my new book The Portrait Shoot Playbook, some from 50% of Lush Albums sales and more from my Kid and Family Posing Playbooks. The rest we hope to receive through donations: https://www.beautifultogether.org/project/orphan-care-center

Thank you to all of you who care about this work.